Dirk Sorenson: Nzira ina maindasitiri anogona kuisa maonero avo pakubudirira

Indasitiri yemabhasikoro iri kubuda kubva mukukura kusati kwamboitika. Yakapera 2021 iine madhora mazana masere nemazana matatu emadhora mukutengesa kweUS, iri 45% yakakwira kupfuura 2019 zvichienzaniswa ne2020 kunyangwe kudonha kwe4%.
Vatengesi nevagadziri vanofanirwa iko zvino kuisa maziso avo pazvirongwa zvina zvakakosha izvo zvinotungamira indasitiri kune rimwe gore rakakura muna 2022: manejimendi ezvekutengesa, kugadzirisa mitengo, kuisa mari muzvikamu zvakakosha, uye kuwana purofiti yekuwedzera kuburikidza nekuwedzera-pakutengesa.
Seimwe yezvikamu zvakakura zvebhasikoro, bhasikoro remagetsi (bhasikoro remagetsi) bhizinesi richakura 39% gore negore mu 2021 kusvika ku $ 770 mamiriyoni. Tichitarisa nhamba idzodzo, kutengesa e-bhasikoro kwakapfuura kutengesa bhasikoro mumugwagwa, iyo yakawira ku $ 599 mamiriyoni. .Bote mabhasikoro emakomo nemabhasikoro evana achapfuura madhora bhiriyoni mukutengesa muna 2021.Zvisinei, mapoka ese ari maviri akaona kuderera kwenhamba imwe chete mukutengesa.
Zvinonyanya kukosha, zvimwe zvekutengesa uku kuderera kune zvishoma zvine chokuita nezvinodiwa uye zvakawanda zvine chokuita nekutsvaga.Mamwe mapoka emabhasikoro anongove asina zvinyorwa zvakakwana zviripo panguva yemwedzi inokosha yekutengesa.Kubudirira kwekutsvaga kwekutsvaga muzvikamu zvakakosha zvebhasikoro zvicharamba zvichiva nzvimbo ye tarisa sezvo indasitiri ichiramba ichifambira mberi mukati megore rose.
NPD Retail Tracking Service data, iyo inosanganisira data yedata kubva kuzvitoro zvemabhasikoro zvakazvimirira, inoratidza kuti indasitiri ine zvinhu zvakakwana zviripo kuti zvirambe zvichikura muna 2022. Zvimwe zvikamu zvechigadzirwa, zvakaita semabhasikoro emakomo ekumberi, ane zvakapetwa kaviri mazinga azvo muna Zvita 2021. Mabhasikoro emumugwagwa akasarudzika, sezvo Zvita 2021 mazinga ari 9% akaderera pane 2020 mazinga.
Ikozvino kuvaka-up-up inventory mumusika wemabhasikoro iri kusimukira mune izvo vamwe vezvehupfumi vanotsanangura sebhuru remombe - kushomeka kwekutanga kwekudya kunooma, izvo zvinotungamira kuwandisa, izvo zvinotungamira kuwandisa.
Sezvambotaurwa pamusoro apa, the net effect of the bullwhip inopa mukana wechipiri weindastiri: pricing.Retail prices across all bikes sectors will increase by a average of 17% in 2021.Nekuda kwezvipingamupinyi zvayo zvekutsvaga, mutengo wepakati wemabhasikoro emumugwagwa wakasimuka. 29% pamusoro pegore rekarenda.Kuwedzera uku kunofanira kutarisirwa, sezvo kuderedzwa kunowanikwa kunowanzoita kuti mitengo iwedzere.
Iine hutano hwezvigadzirwa pamusika, uye kufarira kwevatengi mukuchovha bhasikoro, indasitiri inotarirwa kukwidziridzwa kwakangwara, kurwira mitengo yakanakisa, kuwedzera purofiti kune vatengesi nevatengesi, uye kushanda kuchengetedza vatengesi Rakachena remangwana rezvinhu.
Zvikamu zvina zvinozobatsirwa nekuenderera mberi kwekudyara uye kutarisa ndeye e-mabhasikoro, mabhasikoro ematombo, akazara-akaturika emakomo mabhasiketi, uye varairidzi nema roller.
Kune e-bhasikoro chikamu, iyo yakaona gore-pamusoro-gore kukura kubva pazuva randakafamba nepamikova yeNPD makore anoda kusvika manomwe apfuura, mikana yekudyara yakawanda.Zvirongwa zvitsva, kuderedzwa kwemitengo yezvikamu uye inobatanidzwa yakaderera avhareji yemitengo yekutengesa, uye a kukura nekudzidzisa vatengi base zvese zvinongedza kuenderera mberi kubudirira muchikamu chebhasikoro.
Madhizaini emakororo nemabhasikoro emugomo anoenderana nezvinodiwa nevatengi zvakasiyana uye anogona kunongedza kune akajairwa dhizaini uzivi hunofanirwa kubvumwa neindasitiri.Race- kana magadzirirwo akanangana nebasa ari kupera kufarirwa sezvo vatengi vanotendeukira kune mamwe mabhasikoro akasiyana-siyana avanogona kuchovha chero kupi uye chero. pamusoro.
Varairidzi nema roller vanopa mikana yakasiyana-siyana.Vatengi vakaratidza kusada kuita mabasa ejimu, asi zvakaonekwa muNPD Consumer Survey kuti vanoda kusimba.
Midziyo yekusimba yepamba inosanganisira varairidzi vemabhasikoro nema rollers zvino vanokwanisa kupa ruzivo rwakanyanya mukunyaradza kwedzimba dzedu, uye kusanganisa kwechokwadi chaiko uye kusimba kwave pedyo.
Pakupedzisira, NPD data inoratidza kuti mamwe mikana yekutengesa inogona kuwanikwa kuburikidza nekutengesa zvigadzirwa zvekuwedzera, zvinosanganisira helmets, bhasikoro reki uye mwenje, nezvimwe zvinhu.Inowanikwa kubva pakutengesa helmete yebhasikoro yakaderera 12% muna 2021, katatu chiyero cheindasitiri. pamwe chete.Izvi zvinoratidza mukana wevatengesi kuti vatengese ngowani pamwe chete nemabhasikoro, izvo zvisati zvaitika.
Sezvo vatyairi vebhasikoro vanotanga kushandisa mabhasikoro kune zvinangwa zvekufamba zvakare, tinogona kutarisira kukura mudivi rezvishandiso pamusika.


Nguva yekutumira: Mar-04-2022